In this podcast episode, the hosts explore the growing trend of founders and CEOs becoming the public faces of their brands. While this strategy can enhance trust and brand recognition—often referred to as the "halo effect"—it also poses significant risks. A CEO's negative behavior or poor public image can seriously harm the company's reputation. The hosts discuss whether a CEO's image truly influences consumer purchasing decisions, ultimately agreeing that while it can play a role, product quality and other marketing factors are still essential. They also examine how Chinese companies are leveraging short-form video platforms for marketing, weighing the potential benefits against the associated risks.
