In this episode of the eCommerce MasterPlan podcast, host talks with Warren Jonas, CEO of Wild & Stone, a thriving eco-friendly homewares brand. Warren shares insights from his entrepreneurial journey, stressing the crucial role of profitability in eCommerce, even amidst aggressive marketing. He details his various sales channels, such as Amazon, Shopify, and wholesale, and discusses how he leverages automation and outsourcing, including a team based in the Philippines. His emphasis is on crafting high-quality, sustainable products that resonate with environmentally aware consumers. Warren also offers practical tips on optimizing sales channels, managing inventory with Inventory Planner, and using data effectively to enhance ROI.
