In this podcast, Jana, a specialist in translation and localization for Amazon sellers, explores the limitations of AI in enhancing product listings for global markets. While AI can help with tasks like summarizing reviews, it struggles with the subtlety required for effective localization, keyword optimization, and building the emotional connections that resonate with diverse audiences. Jana highlights the crucial role of human expertise in crafting engaging listings and tailoring images and A+ content to reflect cultural nuances and specific market preferences. She also offers valuable advice for sellers looking to expand into new marketplaces, emphasizing the need to consider profit margins, analyze competitors, research audiences, and understand local regulations and terminology.
