In this episode of Round Table, we dive into two intriguing topics: UNESCO's recognition of China's Spring Festival as an Intangible Cultural Heritage and the booming market for high-end phone accessories. The Spring Festival's designation underscores its deep cultural importance, showcasing traditions and rituals that have been passed down through generations. On the other hand, our exploration of phone cases reveals a notable change in consumer habits. Many people are opting for pricey cases as a cost-effective solution to avoid frequently replacing their phones, creating a billion-dollar industry driven by branding, fashion, and collectible trends.