Lauren Wang, the founder and CEO of The Flex Co., recounts her journey in developing the Flex disc, a new menstrual product. Initially doubtful about her capabilities as a CEO, she pushed through her insecurities and tapped into her network to establish the company. She encountered various hurdles in manufacturing, funding, and distribution but found creative solutions, such as personally shipping products internationally. Over time, she secured retail partnerships that helped expand her reach. Instead of relying on fear-based marketing, her approach emphasized honesty and authenticity, which helped build a strong brand. This strategy, combined with a recent study highlighting harmful substances in tampons and improved advertising, led to significant growth for her company.
