In this episode, Dave is joined by Sylvia Lepoidevin, CMO of Kandji, a leading platform for managing and securing Apple devices in the workplace. Sylvia shares her journey from employee #4 to CMO at Kandji, driving the company’s growth to a $850M valuation. She talks about her experience building efficient marketing teams, leveraging AI, and creating impactful brand experiences.

Dave and Sylvia cover:

How AI is reshaping marketing roles and enabling smaller, more efficient teams
Strategies for internal marketing that align and energize cross-functional teams
Product launches and creative campaigns for brand-driven growth

Timestamps

(00:00) - - Intro to Sylvia
(05:23) - - From 1st Marketing Hire to CMO
(10:08) - - Understanding Equity and Financial Outcomes
(12:50) - - Wealth and Career Growth
(15:30) - - Why It’s Important to Have a Clear Career Narrative
(20:22) - - Mastering Storytelling in Team Meetings
(25:31) - - How to Engage Your Team
(26:07) - - Leveraging Feedback Loops to Build a Successful Team
(31:38) - - AI Is Enabling Smaller, More Efficient Teams
(35:21) - - AI’s Impact on Marketing
(38:21) - - How Kandji Is Expanding Their Team
(41:12) - - Achieving 10x Growth Through Product-Led Strategies
(44:52) - - Leveraging Competitor and Apple-Specific Keywords
(48:16) - - Minimizing Hiring Risk: Test Roles First

Send guest pitches and ideas to hi@exitfive.com
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership

***
This episode of the Exit Five podcast is brought to you by our friends at Revenue Hero. It’s 2024, your buyer has probably moved on to an alternative after a few minutes of not hearing from you, let alone 29 hours.

What those companies need is automated scheduling for qualified leads.

And that’s where RevenueHero comes in. Their platform is the fastest way for qualified leads to schedule a meeting with your sales team. Plus they have the most sophisticated matching algorithm so all your leads get booked with the right rep whether they are a new account or already a customer. Check them out at revenuehero.io/exitfive.

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more

#199: Marketing Leadership | From Employee #4 to CMO: The Path to Marketing Leadership with Sylvia Lepoidevin, CMO at Kandji

The Dave Gerhardt Show