In this episode, Dave is joined by Sylvia Lepoidevin, CMO of Kandji, a leading platform for managing and securing Apple devices in the workplace. Sylvia shares her journey from employee #4 to CMO at Kandji, driving the company’s growth to a $850M valuation. She talks about her experience building efficient marketing teams, leveraging AI, and creating impactful brand experiences.

Dave and Sylvia cover:

How AI is reshaping marketing roles and enabling smaller, more efficient teams
Strategies for internal marketing that align and energize cross-functional teams
Product launches and creative campaigns for brand-driven growth

Timestamps

(00:00) - - Intro to Sylvia
(05:23) - - From 1st Marketing Hire to CMO
(10:08) - - Understanding Equity and Financial Outcomes
(12:50) - - Wealth and Career Growth
(15:30) - - Why It’s Important to Have a Clear Career Narrative
(20:22) - - Mastering Storytelling in Team Meetings
(25:31) - - How to Engage Your Team
(26:07) - - Leveraging Feedback Loops to Build a Successful Team
(31:38) - - AI Is Enabling Smaller, More Efficient Teams
(35:21) - - AI’s Impact on Marketing
(38:21) - - How Kandji Is Expanding Their Team
(41:12) - - Achieving 10x Growth Through Product-Led Strategies
(44:52) - - Leveraging Competitor and Apple-Specific Keywords
(48:16) - - Minimizing Hiring Risk: Test Roles First

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#199: Marketing Leadership | From Employee #4 to CMO: The Path to Marketing Leadership with Sylvia Lepoidevin, CMO at Kandji

The Dave Gerhardt Show (from Exit Five)