Oprah's Empire | The Oprah Effect | 3

This episode of Business Movers explores Oprah Winfrey's career, focusing on her ability to navigate challenges and expand her media empire. It begins with Oprah's launch of her book club and its impact on the publishing industry, before detailing the "Oprah crash," a lawsuit brought by cattle ranchers against Oprah after an episode on mad cow disease caused cattle prices to plummet. The episode also covers Oprah's response to the rising popularity of shows like Jerry Springer, her shift towards empowerment and self-help content, and her ventures into cable television with Oxygen and magazine publishing with O, The Oprah Magazine. It highlights her business acumen, her ability to connect with her audience, and her strategic decision to maintain control over her brand, culminating in her becoming the first black woman billionaire.