Welcome to The Spark—your weekly creative pick-me-up from The Creative Boom Podcast. Every Thursday, we bring you a shorter, snappier episode filled with inspiration, creative news, and practical tips to carry you through the week. Whether you need motivation or insights, we've got you covered!

This week on the podcast, we had the absolute pleasure of hosting Christopher Doyle, who brightened up the winter gloom with his Aussie warmth and charm. He opened up about something we don't talk about enough in the creative industry: The Great Unknown.

What is it, exactly? If you haven't tuned in yet, make sure you do. But to give you a taste—it's that constant barrage of brilliant design work online. You're having a great day, feeling good about your work, and then bam, you see something that's so good it stops you in your tracks. Sometimes, it inspires, but other times, it chips away at your confidence. In our chat, Chris offers some great advice to help combat that common feeling.

Now, let's move on to this week's creative news. First up, Oxford University Press has announced its Word of the Year for 2024: brain rot. It captures the collective unease over endless scrolling and its impact on mental well-being. Defined as the decline of intellectual sharpness due to an overconsumption of trivial online content, it struck a chord, particularly with younger generations navigating the highs and lows of digital life.

In tech news, wearable devices like smartwatches and health rings are making waves in personal health tracking, with proposals for integrating them into NHS care. While they've been praised for encouraging healthier habits, doctors caution against overreliance on these gadgets, reminding us that no device can replace professional diagnostics. Still, the shift towards at-home care keeps the debate alive.

Over on LinkedIn, AI-generated writing has quietly become the norm, with more than half of long-form English posts now likely written by AI. While these tools make polished posts a breeze, critics worry about the loss of authenticity. On a platform often dominated by corporate speak, though, it seems the line between human and machine-generated content is getting blurrier—and perhaps, for some, that's okay.

In our Spotlight segment, Creative Boom celebrates the resilience and growth of its community in 2024. Illustrator Marloes Devries shared how saying no to misaligned projects led to her best financial year yet while also helping other artists by passing on opportunities. It's a reminder that success isn't just about output; it's about making thoughtful choices and leaning into the support of your community.

For our Book of the Week, we're recommending How Life Works by Philip Ball. This fascinating read explores the cutting-edge world of modern biology, from reprogramming cells to redesigning living systems in ways evolution never imagined. It's an inspiring look at how these scientific leaps are reshaping what we know about life—and hinting at what might be possible in the future.

Now for our Tip of the Week: as the festive season approaches, managing the end-of-year chaos is key. Ruthless prioritisation is your best friend—focus on what must get done, communicate clear boundaries to clients, and let go of the rest. A little self-care doesn't hurt either. Wrap up strong, and you'll be set to start 2025 on the right foot.

Looking ahead, we've got Joseph Parsons joining us on Monday. By day, he's a graphic designer; by night, he's a stand-up comedian about to go on tour with his new gig, Re-designed. Don't miss it—it's bound to be a riot. After Joe, we'll chat with Jessi Brattengeier from The New York Times, and then we'll round off the season with our festive Christmas Special featuring some familiar faces. Until Monday!

140. The Spark: Christopher Doyle, how life works, and a word of the year that sums up 2024

The Creative Boom Podcast