Judy Samuelson is executive director of the Aspen Institute Business and Society Program. She previously worked in legislative affairs in California, banking in New York’s garment center, and ran the Ford Foundation’s office of program-related investments.

In her new book, The Six New Rules of Business: Creating Real Value in a Changing World, she explores how societal shifts in recent decades have upended the traditional rules of business, calling into question the business’s purpose and its role in society and offering new rules for how to make businesses successful in their new social contexts.

In a conversation with Martin Reeves, Chairman of the BCG Henderson Institute, Samuelson discusses insights from her new book and emphasizes the role of business education in changing the business ecosystem for the better.

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About the BCG Henderson Institute

The BCG Henderson Institute is the Boston Consulting Group’s think tank, dedicated to exploring and developing valuable new insights from business, technology, economics, and science by embracing the powerful technology of ideas. The Institute engages leaders in provocative discussion and experimentation to expand the boundaries of business theory and practice and to translate innovative ideas from within and beyond business. For more ideas and inspiration, sign up to receive BHI INSIGHTS, our monthly newsletter, and follow us on LinkedIn and Twitter.

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The Six New Rules of Business with Judy Samuelson

Thinkers & Ideas