In this episode of HBR IdeaCast, marketing leaders Kathryn Jacob and Sue Unerman, authors of "A Year of Creativity," highlight the vital role of regular, small-scale creative practices for both individuals and organizations. They challenge the effectiveness of sporadic, large brainstorming sessions, advocating instead for weekly activities that nurture creative thinking. The authors share various techniques to ignite creativity, stressing the importance of questioning assumptions, embracing diverse viewpoints, and tailoring external trends to fit a company's unique strengths. They also emphasize fostering a growth mindset within organizations to create a culture that values creative contributions, ultimately driving innovation and boosting employee engagement.
