Kishore Biyani - Big Bazaar Failure, DMart, Branding & Retail Business | FO137 Raj Shamani

In this interview, Raj Shamani hosts Kishore Biyani to discuss Biyani's entrepreneurial journey, focusing on the insights and strategies behind building successful retail brands like Pantaloon and Big Bazaar. Biyani shares key marketing tactics, such as targeting the mother-in-law demographic and creating "Wednesday" sales to drive customer traffic. They explore the differences between the Indian and American consumer markets, the importance of understanding local culture, and the evolving role of brand building in the age of social media. Biyani also reflects on the challenges faced by Future Group, the rise of DMart, and offers advice to aspiring entrepreneurs, emphasizing the need for simplicity, resource allocation, and adapting to the changing dynamics of the Indian market.