This podcast episode discusses the concept of the ACOS Power Ratio in Amazon PPC advertising campaigns. The ACOS Power Ratio is a measure of efficiency that helps advertisers identify wasted ad spend and improve overall advertising performance. The episode emphasizes the importance of analyzing and optimizing ad campaigns to reduce wasteful expenditures and achieve profitability. It also introduces a spreadsheet that calculates ACOS power ratios and provides valuable insights into search term performance and campaign optimization.
