In this podcast episode, the hosts dive into the changing landscape of digital advertising, with a particular emphasis on Apple's App Tracking Transparency (ATT) framework. Before ATT, the advertising world operated on a "hub and spoke" model, where platforms like Facebook served as central data hubs. However, ATT changed the game by limiting data sharing, leading to a more fragmented ecosystem that favored companies with first-party data, such as Amazon. The discussion highlights how Meta has adapted by enhancing user engagement and leveraging AI for ad optimization. It also touches on the emergence of retail media networks and the challenges faced by platforms like Twitter (now X). Additionally, the conversation addresses Google's upcoming cookie deprecation and its potential effects on the open web. Ultimately, while the concerns surrounding user privacy are important, the hosts argue that ethical and transparent targeted advertising can create a win-win situation for both advertisers and users.
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