Fiona breaks down the bio cycle of collaboration into key stages: Awareness, Research, Evaluation, Purchase, Post-Purchase, and Advocacy. She encourages listeners to think beyond simple pitches and consider long-term partnerships that can lead to exciting new ventures. Whether it's running a joint event, creating content, or exploring product development, this episode is packed with actionable advice to help you approach collaborations with confidence and clarity.

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Episode 469: How to create amazing collaborations

My Daily Business Podcast