Uncrustables is close to $1B in annual sales… Biggest fan of these PB&J snacks? NFL players.

How to explain stocks? We have a “Mullet Market”... Fundamentals in the front, crypto party in the back.

Klarna is the most intense user of Artificial Intelligence we’ve ever seen… 1 chatbot replaced 700 humans.

Plus, hot new beauty trend? Crude Oil… Bathing in black gold is the 800-year-old spa surprise.

$SJM $SPY

Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of… “Jacuzzi: Legend of the Life-Saving Tub” 🛀

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“The Best Idea Yet”: The untold origin stories of the products you’re obsessed with — From the McDonald’s Happy Meal to Birkenstock’s sandal to Nintendo’s Super Mario Brothers to Sriracha. New 45-minute episodes drop weekly.

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Episodes drop weekly. It’s The Best Idea Yet.

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🥜 “PB & Profits” — Uncrustables’ $1B sandwich. The Mullet Stock Market. Klarna’s AI Ozempic.

The Best One Yet