Kim Herrlein, a seasoned professional in the luxury STR space, shares her journey from managing high-end short-term rentals to acquiring and transforming boutique hotels. Listeners will learn about the unique challenges and rewards of venturing into the boutique hotel market. Topics include the importance of admitting gaps in knowledge, designing bold and eclectic spaces, dealing with booking platforms, and fostering effective team collaboration. Kim’s fearless, community-driven approach and her focus on creating unique, curated experiences offer valuable insights for anyone interested in hospitality or real estate investment.

00:00 Overcoming the Fear of Learning

00:11 Introducing Kim Herrlein: From STRs to Boutique Hotels

02:00 Kim's Journey into Real Estate

05:12 First STR Project: Transforming a Home for Large Groups

10:21 Mindset and Overcoming Fear in Real Estate

20:17 Scaling Up: From STRs to Boutique Hotels

25:12 Revitalizing the Community

27:30 Designing a Boutique Hotel

28:32 Challenges in Renovation

32:20 Operational Differences: STRs vs. Boutique Hotels

35:19 Tech Stack and Online Presence

43:11 Marketing and Group Buyouts

46:15 Final Thoughts and Success Tips

Kim Herrlein's Bio

Kim Herrlein is the Chief Leisure Officer at Purveyors of Leisure, a boutique vacation rental management company in Greater Palm Springs, Southern California. Kim’s interest in travel began at a young age when she was fortunate enough to spend holidays abroad in Europe, traveling with extended family and friends, temporarily residing at unique vacation rentals; such as a magical poolside villa in the south of France, an enchanting Tuscan castle and vineyard, or an artsy Swiss chalet. Her love of travel, art and architecture, and design was ignited and more poignantly, a simple joy was sparked, gathering with loved ones on vacation was fun!

Connect with Kim

https://linktr.ee/purveyorsofleisure

https://www.faintingcouch.com

https://www.facebook.com/The.FaintingCouchHotel/

https://www.instagram.com/the.faintingcouch/

Connect with the Hosts

https://linktr.ee/mikesjogren

Emanuele Pani: Clubhouse | Instagram | Facebook | Linkedin

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Ep 208 - Buying Your First Boutique Hotel with Kim Herrlein

Short Term Rental Secrets Podcast