Identify your bullseye customer in one day | Michael Margolis (UX Research Partner at Google Ventures)

In this podcast episode, Michael Margolis, a UX researcher at Google Ventures, shares insights from his book "Learn More Faster." He introduces a streamlined approach to pinpointing a "bullseye customer"—the specific segment of your target market most likely to embrace your product. Margolis suggests a one-day sprint that includes five customer interviews and the creation of three simple prototypes, all conducted during a team "watch party." This method fosters quick alignment and helps prevent the development of unwanted products. By prioritizing qualitative interviews, comparing prototypes, and examining actual customer behaviors instead of making predictions, the process encourages teams to define an intentionally narrow target. This allows for rapid learning and iteration.