Using a Design-Centric Approach to Maximize Profits with Ishita & Harshad Lalan

In this podcast episode, Ishita and Harshad Lalan, the founders of Ishita Interiors, share insights into their design firm that focuses on short-term rentals (STRs). They delve into their investment strategy, which centers on choosing markets they love visiting and properties they would personally enjoy staying in. Their approach combines data analysis with qualitative insights. When it comes to design, they prioritize creating unforgettable guest experiences and maximizing return on investment through thoughtful amenity selection. They also discuss their use of the BRRRR strategy for value-adding renovations. The duo emphasizes the need to understand market demand and tailor designs to attract the right guests, cautioning against making impulsive amenity choices without comprehensive market research.