In this episode of Muslim Money Talk, we hear from Sakib Ahmed, the co-founder of Simply Smashed, a top-rated burger restaurant in London. Sakib shares his inspiring journey from working in fintech at Goldman Sachs to launching a thriving burger business rooted in strong values. He explains how he used data and customer feedback to build Simply Smashed and recounts how the community supported them after facing backlash for their pro-Palestinian stance. Sakib highlights the significance of integrating values into business practices and aims to set a new benchmark for Muslim-owned enterprises.