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Chef's specials:

How to take over a BDR team and drive results
Fixing inefficiencies and leveling up performance
Earning a seat at the leadership table (and crushing board meetings)

Discover how to transform your BDR team's performance and significantly boost their impact on revenue. In this live recording, Hugo Dessi, Global Head of BDR at Partoo, shares his strategies for optimizing outbound sales processes, enhancing cross-functional collaboration, and refining KPIs. Learn how to increase your team's efficiency, improve account management, and drive substantial growth in BDR-influenced ARR.

Whether you're a founder, GTM leader, or sales executive, this guide to sales team optimization is packed with actionable insights to revolutionize your outbound sales strategy.

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Who is Hugo Dessi?

Global Head of BDR, and board member at Partoo

Connect with Hugo:

On LinkedIn⁠⁠⁠ https://www.linkedin.com/in/hugo-dessi/

More context about the Partoo's Sales team:

- ACV: $5.5k

- Sales Cycle Length: 4-7 days

- Vertical SaaS: Restaurant industry

- Buyer personas: Restaurant owners

- Markets: EMEA, Latam

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When you're ready

⁠⁠⁠⁠⁠⁠⁠👨‍🍳 Want to work with me? Send me a DM⁠⁠⁠⁠⁠⁠

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Connect with me

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⁠⁠⁠⁠⁠⁠⁠🐦 Connect on X ⁠⁠⁠⁠⁠⁠

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Chapters:

(00:00) Hugo Dessi and Partoo's BDR Strategy

(00:42) Hugo's Journey at Partoo

(02:27) Initial Challenges and Audit Findings

(05:43) Implementing Changes and Strategies

(09:54) Focusing on Key Metrics and Team Dynamics

(19:45) Enhancing Communication and Collaboration

(29:09) Understanding Validation Rates and Performance Metrics

(31:14) Impact on Pipeline and Conversion Rates

(35:32) Standardizing Meeting Validation and Opportunity Confirmation

(38:38) Challenges in Attribution Systems

(41:40) Preparing for Board Meetings

(44:37) Utilizing AI in BDR Processes

(55:22) Improving Communication and Conversion Rates

OK11: From 30% to 70%: Transforming Your BDR Team's Influence on ARR by Optimizing BDR efficiency - Hugo Dessi, Global Head of BDR & Board Member @Partoo

Outbound Kitchen - B2B Sales Podcast