In this podcast episode, listeners will discover a practical guide to conducting historical keyword research tailored for Amazon sellers, with a special emphasis on December sales. The host shares insights on how to utilize Amazon's Seller Central Brand Analytics and Search Analytics, along with Helium 10 tools like Cerebro and Index Checker, to uncover unique, high-converting keywords that might have been missed. The approach includes analyzing past sales data and competitor keywords, ensuring proper indexing, and preparing targeted PPC campaigns to make the most of these seasonal opportunities.
