The power of creativity to change lives with Ali Rez

In this podcast, Ali Rez, an acclaimed Chief Creative Officer, shares insights from his impressive career in the advertising world. He reflects on his unique experience as the first Middle Eastern jury president at Cannes Lions, stressing the significance of creating work that is both strategically sound and impactful. Ali highlights the importance of campaigns that achieve commercial success while also making a positive social difference, citing examples like a breast cancer awareness initiative linked to a beauty app in Pakistan and a pro bono project for WWF. He critiques the industry's focus on quick wins at the expense of big ideas and points out the lack of regional unity in award shows, calling for greater collaboration and less political rivalry.