In this episode of Campaign's On The Record podcast, Kris Fade, the founder of Fade Fit, shares insights into his thriving healthy snack company based in the UAE. He attributes his brand's success to a blend of high-quality products that appeal to consumers of all ages, a strong focus on authentic user-generated content, and his own considerable social media presence. Fade emphasizes the need for speed and the ability to seize opportunities in business, while also addressing the challenges of navigating the complexities of the food industry and protecting his brand from counterfeiting. Despite turning down several buyout offers, he remains dedicated to global expansion and growth, taking pride in showcasing a successful homegrown UAE brand on the world stage.
