erved in the Marines, rode an elephant across the Rio Grande while running for Congress, won a spot on The Apprentice with Donald Trump, recently purchased a college, and is reinventing the whiskey game (again). He's a patriot and creator of one-of-a-kind spirits — with a personality to match.

The son of immigrants, Raj grew up learning his father's hotel business before setting out on his own. After adventures in investment banking, reality TV, and politics, he saw an opening in high-end American whiskey — and he seized it. WhistlePig quickly became one of the premier craft whiskeys. After exiting in 2019, he secured one of the world's oldest stashes of Armagnac and launched his newest ventures: Hogsworth and Bhakta Spirits.

Raj recently acquired the now-defunct Green Mountain College in Vermont, where he plans to build a new university grounded in our Founding values, along with a world-class spirit library. We sample his newest whiskeys, joke about religion and politics, and learn from a great American entrepreneur.

00:00 Episode intro

01:44 Why Raj bought a college

03:32 Riding an elephant across Rio Grande

08:49 Origin story of WhistlePig

11:32 Growing up in America; joining Marines

18:32 Acquiring world's biggest stash of Armagnac

23:20 Building Hogsworth / how to blend whiskey

24:13 Catholicism vs Judaism

29:11 Working with Trump on The Apprentice

32:03 Bhakta Spirits & why drink Armagnac

39:40 Why Raj is building a new college

44:35 Advice for entrepreneurs

51:25 Bullying and adversity

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit blog.joelonsdale.com

Ep 103: Raj Bhakta Created WhistlePig; Now He's Reinventing the Whiskey Industry (Again)

Joe Lonsdale: American Optimist