In this podcast episode, the hosts present a laid-back approach to maximizing Amazon PPC campaigns for Black Friday, even if you haven't prepared in advance. They recommend steering clear of delayed Ad Console data and instead using real-time Business Reports to track sales. The hosts suggest boosting budgets for high-performing campaigns based on at least 30 days of historical data, while only slightly increasing bids on essential keywords to keep costs in check. They also stress the need to quickly spot and fix underperforming keywords and search terms, allowing you to shift your ad spend to more profitable areas.
