Why 70% of Sales Jobs Might Disappear (with Jacco van der Kooij)

This podcast discusses the impact of artificial intelligence (AI) on go-to-market (GTM) strategies, particularly in sales. The conversation unfolds by first establishing the historical context of GTM evolution, focusing on the shift from human-driven sales to AI-led growth. Jacco van der Kooij, founder of Winning by Design, predicts that AI will replace 70% of transactional salespeople selling $20,000 platforms due to AI's ability to surpass human sellers in efficiency and effectiveness in the discovery phase. The podcast concludes by emphasizing the need for businesses to adapt to this shift, focusing on higher-quality customer experiences and the emergence of pay-per-outcome models.