In her TED Talk, food ethnographer June Jo Lee delves into how Gen Z's food choices mirror their values and life experiences. Drawing from her own journey of reconnecting with her son through his food preferences, Lee highlights this generation's distinctive relationship with food, marked by openness, global awareness, and a commitment to sustainability. She points out their innovative practices, such as zero-waste cooking and fermenting, as expressions of these values. Lee underscores the significance of listening to the younger generation, using food as a powerful tool for connection and communication.
