Meta's launch of Threads, a social media platform designed to rival Twitter, shakes up the social media landscape. While Meta has advantages such as a large user base and experience with algorithmic curation, they face the challenge of pushing the user experience to be distinct from their other platforms. On the other hand, Twitter's acquisition by Elon Musk leads to financial struggles and controversies, causing a shift towards a subscription-based model. With financial stability and user sentiment at stake, the battle between Meta and Twitter unfolds, raising concerns about monopoly and the future of social media.