BEST Way to Optimize Amazon PPC Campaigns Using Bulk Sheets REVEALED

In this podcast episode, the discussion centers on how to optimize Amazon PPC campaigns using bulk sheets. The expert shares their weekly routine of downloading, filtering, and adjusting bid data to enhance ACOS (Advertising Cost of Sales). Key strategies include modifying bids based on ACOS performance—lowering them for high ACOS targets and increasing them for low ACOS ones—regularly eliminating underperforming keywords, and utilizing Sponsored Brand Video campaigns to attract more buyers. The episode also addresses common PPC pitfalls, like negating effective keywords and mixing incompatible bidding strategies, such as top-of-search placement with up/down bidding. It underscores the necessity of careful bid management to avoid excessive ad spending.