Wicked’s opening weekend doubled Gladiator II… and it’s thanks to Wicked’s color strategy.

Kellogg's Froot Loops just became a political debate… because of RFK Jr. and artificial flavor.

Northvolt was Europe’s biggest startup ever… but it just went bankrupt.

Plus, Butterball turkey is the biggest turkey seller in America… and the only one with a hotline.

$K $KLG $MAT

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🧙 “Wicked’s Green” — Wicked’s color strategy. Froot Loops’ dye drama. Europe’s startup bruise.

The Best One Yet