Experiential design is where the money is at on Airbnb

In this podcast episode, the focus is on how crucial interior design and social media marketing are for thriving in the competitive short-term rental market. Guests Erin and Heather from Pink Wall Designs stress the need to create an Instagram-worthy experience instead of just offering a place to stay. They recommend using TikTok for market insights and building a strong social media presence to drive direct bookings, as well as partnering with local businesses for mutual promotion. The discussion highlights a growing trend towards experience-driven rentals, appealing to a wider audience beyond typical vacationers, and underscores the necessity of regularly updating and enhancing design to maintain a competitive edge.