In this episode, I speak with Colby Flood, CEO and founder of brighterclick.com, about testing and optimizing your paid marketing campaigns with a purpose.

On the Show Today You’ll Learn:

What testing and optimizing with a purpose means
How to use creative and copy structures to guide your split tests
Why you should test audience structures for 5 days
How to build your audiences after the iOS 14.5 update
Why video ads need to be enjoyable for the viewer
Why Facebooks CBO campaigns are good for testing
And more

Links / Social:

Website: https://www.brighterclick.com/
Training: https://www.brighterclick.com/training
Personal LinkedIn: https://www.linkedin.com/in/colby-flood/

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Testing and optimizing your Paid Marketing campaigns with a purpose | #076 Colby Flood

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