This episode features Andrew Forman, Co-Founder and CEO of Givz.com, a donation incentives solution for Shopify.

We talk about why donations are a better option than discounts and how Shopify can merchants drive sales without discounts while reaching an increasingly socially-aware demographic.

On the Show Today You’ll Learn:

Why discounts are so problematic for the long-term profitability of a business.
Why discounts attract the wrong kind of customers.
Why discounts grade the value of your brand.
What the value of donations is for buyers.
And more

Links & Resources

Website https://givz.com/
Shopify App https://apps.shopify.com/convert-discounts-to-donations
LinkedIn https://www.linkedin.com/in/andrew-givz/

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If you like the content and would like to support the pod

SPONSORS:

Elevar – Powering Conversion Tracking For Over 6,500 D2C Brands. More Info: https://www.getelevar.com/BFCM/

Autron – The Anti-Agency for Amazon Ads. More Info: https://autron.ai/

Try Shopify: Get your first 3 months for $1/month. Earn up to $10,000 in credits: https://tinyurl.com/try-shopify

MORE RESOURCES

Download the Ecommerce Conversion Handbook for store optimization tips at https://tinyurl.com/CRO-ebook

Best Apps to Grow Your eCommerce Store: https://ecommercecoffeebreak.com/best-shopify-marketing-tools-recommendations/

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Drive sales on Shopify without discounts | #084 Andrew Forman

Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast