In this episode, I talk with Phil Kyprianou, Founder and CEO at GothRider® Badass Coffee (gothrider.com) and hubbvee.com, about how to build a brand online.

Phil is a serial entrepreneur with more than 20 years of experience in ecommerce and digital marketing. He is also the founder of multiple 6-7 figures eCommerce stores incl. GothRider® Badass Coffee (gothrider.co

On the Show Today You’ll Learn:

The evolution of ecommerce over the last few years
Gothrider's journey to becoming a brand
The most critical skills for new ecommerce entrepreneurs
What you need to know about selling consumable products online
Why the customer persona / customer avatar is so important
And more

Links & Resources

Website: https://gothrider.com
LinkedIn: https://www.linkedin.com/in/philkyprianou/
Twitter: https://twitter.com/philkyprianou

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SPONSORS:

Elevar – Powering Conversion Tracking For Over 6,500 D2C Brands. More Info: https://www.getelevar.com/BFCM/

Autron – The Anti-Agency for Amazon Ads. More Info: https://autron.ai/

Try Shopify: Get your first 3 months for $1/month. Earn up to $10,000 in credits: https://tinyurl.com/try-shopify

MORE RESOURCES

Download the Ecommerce Conversion Handbook for store optimization tips at https://tinyurl.com/CRO-ebook

Best Apps to Grow Your eCommerce Store: https://ecommercecoffeebreak.com/best-shopify-marketing-tools-recommendations/

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How To Build A Brand Online | #108 Phil Kyprianou

Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast