In this episode, I talk with Edward Upton, Founder and Technical Lead at littledata.io, about how to use server-side tracking on ecommerce sites.

Edward started Littledata after experiencing first-hand the pain of getting accurate ecommerce data as an advisor for MADE.com and JD Williams group. Before that, he founded Teachable.net, a marketplace for teachers to share digital education resources.

On the Show Today You’ll Learn:

How to use server-side tracking on ecommerce sites
What's the difference between first and third-party cookies
The benefits of server-side tracking
How to choose the right attribution model for your business
And more

Links & Resources

Website: https://www.littledata.io/
Facebook: https://www.facebook.com/littledatauk
LinkedIn: https://www.linkedin.com/company/littledata/

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How To Use Server-side Tracking On Ecommerce Sites | #117 Edward Upton

Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast