In this episode of the Ecommerce Coffee Break Podcast, I talk with Fiona Stevens, Head of Marketing at LoyaltyLion.com. Our discussion focuses on the opportunities loyalty programs can bring to businesses. Hint: It's so much more than just giving your customers points.

On the Show Today You’ll Learn:

How can you make your customers to stay loyal?
How can a loyalty program help in this modern upgrading world?
Ideas to make your brand more personalized for your customer
How can your given points as a brand to your customer can be worthless?
How often do you think do you need to get in touch with your customers?
And more

Fiona Stevens is the Head of Marketing at LoyaltyLion at loyaltylion.com, a data-driven loyalty and engagement platform for fast-growth ecommerce merchants. Fiona has 14 years experience in Marketing, having worked in-house and agency side across functions including PR, SEO, and content. She has specialized in loyalty for retail and ecommerce brands for the past eight years and loves to talk about retention and driving revenue from existing customers.

Links & Resources

Website: https://loyaltylion.com/
Shopify App Store: https://apps.shopify.com/loyaltylion
LinkedIn https://www.linkedin.com/company/loyaltylion/

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How Loyalty Can Help Merchants Survive The 'Opt-Out Era' | #128 Fiona Stevens

Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast