This podcast Q&A session tackles the common challenges faced by Amazon sellers. It covers essential topics such as figuring out the minimum discount for Prime exclusive deals—set at 15%, which is 5% below the 30-day average selling price. The discussion also delves into the intricacies of selling adult toys on Amazon, emphasizing the need to avoid sexually explicit content. Additionally, it offers insights into mastering Amazon PPC advertising, highlighting the importance of focused keyword research, negative targeting, and understanding organic search. Networking with Amazon employees is another key point, with recommendations to use LinkedIn and attend trade shows, though it’s noted that making connections doesn’t always lead to problem-solving. Overall, the session underscores the significance of strategic planning, leveraging available tools, and maintaining realistic expectations when selling on Amazon.
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