When you pay for software, are you paying for the data storage or the interface? Balint is the founder of Craft, a writing app designed for iPad. He chats with Adam and Mark about design conventions for multimodal input; why import/export is so important; and how to have humility about how your product fits into your customer’s life.

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Show notes

Balint Orosz of Craft
Budapest: bridges, parliament building, castle
Making computers better
Skyscanner
Markdown
Mac Catalyst
retina displays
homeostasis
multimodal input
Craft on data ownership
Ulysses
I/O
TestBundle format
best of breed
Instagram
DSLR cameras, RAW format, Lightroom
bidirectional links
Excel
low floor, high ceiling
iOS share sheet
SVG
JSON
Visual Studio Code
Google Photos going paid
churn
Small Giants
Office 365 revenue via Microsoft 2020 annual report
bootstrapping

26 // No data moat with Balint Orosz

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