What do the Bible, TED talks, superhero movies, and Steve Jobs’ product announcements have in common? They use stories to share ideas, culture, and worldview. Adam and Lennart discuss this, and the role storytelling can play in product marketing and design.

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Show notes

the smell of autumn
Muse is hiring
Metamuse episode on our partnership model
local-first engineer
designer & storyteller
the Bible
superhero movies as modern myths
TED talks
Steve Jobs as a storyteller
Steve Jobs introducing the iPhone (2007)
marketing
marketing funnel
Muse’s onboarding
dark patterns
the medium is the message
lecture
copywriting
hero shot
html video
responsive design
CSS transitions
scroll hijacking
Explorable Explanations
WordPress, SquareSpace
Notion blew up on TikTok
vignette
aspect ratio
Guy Gavriel Kay
worldbuilding
iPhone 1 notes app
skeuomorphic
slide to unlock
BlackBerry
iPhone 1 commercial “Calamari”
Muse Pencil toolkit
iPadOS PencilKit
Metamuse episode on tool switching
marketing design

43 // Storytelling

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