Designing tools for creators is harder than consumer software, but also potentially more rewarding. David leads design at Webflow, and he joins Adam and Mark to talk about mental models, opinionated versus open-ended tools, and being true to the materials. Plus: why complexity is unfairly villainized in design.

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Show notes

David Hoang @davidhoang
Webflow
Seeing Spaces
low-fidelity wireframes
One Medical
Quartz Composer
Black Pixel
SwiftUI
no-code tools
Heroku
citizen developer
journey map
The Big Bed
Civilization built on Webflow
Metamuse episode with Weiwei Xu
GeoCities
Metamuse episode with Maggie Appleton
Dreamweaver
Web3
RSS
mental models
Xcode’s Auto Layout vs Figma’s auto layout
position: absolute
the box model
flexbox
JavaScript minification
Jobs to be Done
paradox of choice
Webflow’s No-Code Conf
OpenDoc, ActiveX
Rake task
Yahoo! Pipes
low floor, high ceiling
Obsidian
React Native eject
Instagram Stories
Universe
BASIC
sprite
Glitch
original vision for the read-write web
Beaker Browser

47 // Designing creative tools with David Hoang

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