Selling software via the App Store has unique benefits and challenges compared to selling on the web. Markus joins Mark and Adam to talk through the 13-year history of MindNode on Mac, phone, and iPad sold via freemium, paid upgrades, and finally subscriptions. They discuss early inspiring Mac apps like NetNewsWire; the distribution benefits of the App Store; and the emotional journey of transitioning from indie hacker to team leader. Plus: the surprising connection between comic books, infinite canvases, and mind mapping.

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Show notes

Markus Müller-Simhofer
Mindnode
infinitecanvas.tools by Arun Venkatesan
Metamuse episode on infinite canvases
Reinventing Comics
InfiniteCanvas, an online comic experiment
NeXTSTEP
iMac G2
Delicious Library 3,, NetNewsWire
The Road to MindNode 1.0
“640K ought to be enough for anybody.”
AttributedString
Vapor framework
Rands in Repose on “should engineering managers code?”
Apple’s Mac App Store Opens for Business
Mindnode and Stage Manager
Metamuse episode on brands
StoreKit
business models in the App Store
Things 3

66 // Business of apps with Markus Müller-Simhofer

Metamuse