In this episode of the podcast, we hear from Cesar Figueroa, the founder of Vivanti Golf, a golf accessories brand based in New York. Cesar shares his inspiring journey from a career in tech sales to successfully launching a golf glove company in less than a year. He highlights the significance of offering high-quality products and exceptional customer service, which includes personal touches like handwritten notes and surprise gifts. Cesar also delves into his experiences with influencer marketing, wholesale partnerships, and paid advertising, discussing both the challenges and triumphs of building a brand from the ground up. He emphasizes the continuous learning involved in inventory management and marketing strategy, making for an insightful conversation.
