In this podcast episode, the hosts delve into the transformation of X (formerly Twitter) under new ownership, particularly the shift from a chronological feed to an algorithm-driven one that emphasizes engagement over user satisfaction. They explore how the relentless chase for engagement metrics, such as dwell time, has led to a surge in low-quality content—think fight videos and clickbait—which ultimately detracts from the user experience and may jeopardize long-term retention. Drawing parallels with Facebook and Instagram, they point out how platforms can lose their initial community focus as they grow and prioritize engagement. The episode wraps up with valuable advice for product founders: maintain a clear vision and purpose for your product rather than just chasing engagement metrics, and thoughtfully consider the long-term effects of your design choices, even if they might slow initial growth.
