In this podcast episode, the hosts delve into the rapidly growing ice and snow tourism industry in China. They discuss a wide range of experiences available to visitors, from classic skiing and famous ice festivals like the Harbin Ice Festival to more unique options such as relaxing in hot springs or staying in igloos. The conversation highlights the surge in winter travel, fueled by convenient online booking platforms that offer enticing packages and deals. Additionally, the episode covers the efforts of local governments to improve the tourist experience, including enhanced infrastructure, multilingual signage, and better oversight to ensure visitors have a smooth and enjoyable time.
