In this episode of How I Built This Lab, host Guy Raz chats with Chris Ruder, the founder of Spikeball, as they offer valuable business insights to a range of callers. These entrepreneurs come from various backgrounds, including a parkour gym chain, a running gear company, and a surf shop. The discussion focuses on key topics like scaling businesses, keeping employees motivated and engaged, bouncing back from failures, and tapping into community support. They share effective strategies such as developing internal leadership programs, recognizing and nurturing passionate team members, documenting successful practices, and using targeted marketing channels. The overarching message highlights the significance of resilience, learning from challenges, and leveraging community connections for business success.