This episode explores the evolution of design at IBM and its implications for the future of UX/UI in the age of AI. Against the backdrop of IBM's long design heritage, dating back to the mid-20th century, the conversation focuses on the challenges and opportunities presented by AI. More significantly, the discussion highlights the crucial role of design in navigating the complexities of AI implementation, including ethical considerations, legal frameworks, and the potential for bias. For instance, the guest, Marko Thorhauer, details IBM iX's approach to educating designers and clients on design thinking and AI's capabilities and limitations. As the discussion pivoted to the future, Thorhauer emphasizes the need for designers to develop consulting skills and adapt to evolving UX/UI paradigms, particularly the shift from click-based journeys to intent-driven interactions. This means designers must embrace new tools, collaborate effectively with developers, and prioritize user-centric design principles even as AI becomes increasingly integrated into daily life. Emerging industry patterns reflected in the conversation include the growing importance of design systems, peer-to-peer learning, and the need for continuous self-education in the rapidly evolving field.
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