In this podcast episode, the hosts explore how US Amazon sellers can tap into the European market. Although it may seem daunting due to varying tax laws and languages, the process is made easier by the fact that trends in the US often reflect those in Europe. They clarify that sellers only need to register for VAT in the country where they keep their inventory, rather than in every country they sell to. The discussion highlights the EU's vast market, which is even larger than that of the US, and emphasizes the benefits of using existing US business structures. Additionally, they suggest leveraging local marketplaces alongside Amazon to boost visibility and sales. The guest recommends starting in the UK or Germany, or even France to sidestep import VAT, and cautions against relying solely on automated translation tools for product listings.
