[STEP BY STEP] Going Global With Data-Backed Confidence

In this podcast episode, Brandon Kuipers, co-founder and CMO of Zox, shares how the right tools transformed their data accuracy for Meta ad campaigns. Zox, a high-volume, low-average order value e-commerce business, faced challenges with fragmented data and unreliable reporting from Meta, especially after the iOS 14.5 updates and their international expansion. By adopting Triple Whale's Sonar tool, they boosted their data accuracy by over 90%. This enhancement allowed for more precise targeting, improved return on ad spend, and a renewed focus on profitable growth in international markets like the EU and UK, which had previously been limited by data issues and privacy regulations. The newfound data clarity also influenced their product strategy, helping them tailor offerings to specific regions more effectively.