Building zero-to-one products within large organizations requires moving beyond abstract documentation to a "see-to-believe" culture centered on tangible prototypes. Mihika Kapoor, product lead at Figma, details the development of Figma Slides, emphasizing that internal momentum is best generated by solving genuine user pain points—such as the lack of interactivity in traditional presentation tools—rather than relying on top-down mandates. By stacking research, design, and engineering cycles, teams can rapidly iterate and build internal conviction. Success hinges on recruiting "first followers" who share a genuine passion for the vision, maintaining a delusional level of optimism to overcome inevitable emotional whiplash, and treating design files as the primary source of truth instead of static, often outdated, product requirement documents. This approach transforms product development from a bureaucratic process into a collaborative, evidence-based journey that aligns teams around clear, user-focused outcomes.
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