This Round Table discussion delves into the thriving ice and snow sports industry in China, a trend sparked by the 2022 Beijing Winter Olympics. The growing enthusiasm is reflected in a surge of resort bookings, the construction of new facilities—both indoor and outdoor—and increased participation from people of all ages and regions. This expansion goes beyond traditional sports like skiing and snowboarding; curling and ice skating are also becoming popular, even in southern China, thanks to indoor venues. The conversation emphasizes the industry's significant economic potential, which is expected to reach hundreds of billions of US dollars in the coming years, fueled by rising participation and related tourism.
